Swot VC star

Strengths-
I feel that the vc star defiantly is on their news, and has a strong tie with an older demographic thus their success. The vc star also is a recognized brand. I dont really read news papers all that much but even i have heard of the vc star. And from my research i find that many people in Ventura county have grown up with this newspaper.

Weaknesses-
As much as their heart was in a good place, the only way to succeed in todays internet market is to give the user exactly what they want and not a cent more or less or longer or shorter. Now i know that may sound hard, however users today are very a.d.d on the internet and need to find exactly what they want, however if the content is good enough maybe they'll wonder. They really need to forget everything they know about their old demographic and learn about the new generation because if they connect to our generation, they fail.

Opportunities-
Given the right content and the right delivery method, there is no reason the vc star should not be able to penetrate the newer generation. However they need to focus on finding and being current on the right content, and providing it in the easiest of manors. with gas prices, wave reports, weekend events and concerts and fairs they can begin to provide to the vast population of Ventura county's young internet users. And hopefully if they can provide this new content, they will be able to obtain click thrus to their normal site as well.

Threats-
They need to establish credibility and really pop out of all the other crap on the internet. They need to make an aesthetically pleasing site or widget that connects with their demographic and then give them the content that they are asking for. They need to do this all the while making it seem as if they are a trustworthy source of information and anything from odd content to odd design can throw the user off... so dont be odd...